An music artists based out of NYC moved down south to persue a music career. His name is Low, an acronym for Love over wealth a humble guy with no branding or images. He came to me with ideas of being trendy but not being flashy and wanting to personify his beliefs in his imagery. So with him we tried to keep his branding more on trend with the vintage style of fonts and with his imagery we kept it as simple as possible even in his videos trying on focus more on what he says than the effects themselves.
February 22, 2016